Has there ever been such an item of clothing that is comfortable, stylish, warm, brand-ready, can make a statement or be neutral, is easy to care for and is durable and is easily worn by all ages from babies and toddlers right through to the older generations? It’s been adopted by musicians, sports stars from every discipline, worn as a uniform item and comes in a full range of price points from the cheapest own-brand department store version right up to the super-expensive designer options. The sweatshirt really is the garment that has it all.
The fact that very young children right through to older teens and twenty-somethings all love a sweat shirt, makes this a lucrative marketplace for clothing companies. The demand for the simple sweatshirt or hooded sweat top is huge. The big international clothing brands that target this high-worth sector all produce a steady stream of changing designs, tempting buyers to pick up the latest design. This turnover of designs is great news for the second-hand or vintage clothing sector. In order to fund the cost of the latest and greatest designer hoodie, many will trade off their older designs into the retro clothing marketplace to raise funds so there are some great bargains to be had with many items in virtually mint condition.
Branding has always been a big consideration for sweatshirts. The size and fit of the items lend themselves to bold logos and graphics. Both the front and back are large areas capable of accommodating a single large icon or brand logo or a series of smaller graphics. Sports clubs use them to carry club crests and player names, while other brands use them blatantly as opportunities for additional advertising. Having all your customers proudly carrying a large logo on their clothing as they go about is a great means of free promotion and many brands willingly take full advantage. The purchasers also see this as a means of peer allegiance – if you’re wearing the right brand, you’re part of the in-crowd, or so they think.
So whether you’re wearing a sweat shirt to look cool with your friends or to stay warm when out and about or just because you like the comfort of the fabric and practicality of the fit, there’s bound to be a style and design of sweat shirt that’s just right for you and after a quick browse through the aisles of a vintage clothing store that perfect sweat shirt may be a lot more affordable than you think.