About Limitless Fashion

Many celebrities can be recalled for having pursued their individualist styles and managed to bring fame to their style of fashion.

One cannot forget Betty Boop, considered the sex symbol in 1930s for her loud and exhibitionist style of dressing. Her style of dressing came from her own personality and accentuated the role she wanted to portray. Her high energy combined well with her dark above thigh flapper dresses, shocking colored stockings up to the thigh with heeled boots and short hair style and managed to get the entire society’s attention.

1960’s saw the rise of Edie Sedgwick, the beautiful American actress, model and socialite turn fashion icon and famous artist Andy Warhol’s muse. It was her sculpted body features with long legs, straight silky hair accessorized with fur, dangling ear rings and pointed high heels that made her the top model and the most sought after fashion icon in the society.

Claire Danes who played the role of Angela Chase in My So Called Life stands out from amongst the style icons of the 1990s. She had not only performed her role stunningly but also managed to create her own brand of style of clothes that were feminine as well as fashionable. In fact she can be credited with having started her own trend with floral printed dresses with elegant chokers and matching boots with pointed toes.

Lady Gaga is another name who can be said to stand out from amongst the present times celebrities. Her style of dressing does not follow any convention or trend but is rather technical and futuristic. Wearing the kind of platinum blond hair with skintight metallic outfits and unconventional dressing has been spectacular display of a risk taking and daring attitude. Not many understand this style but yet a lot of young fans prefer to follow her trend.

Wear Hot Pink


If you are choosing lipstick, make your lips the focal point of your face. Wear neutral eye shadows, make sure your eyebrows are groomed and that your blush is very light and natural. Or you can line your lips in a bright liner and fill in with the same color gloss.

Eyeshadow is another way to showcase this hue. Accent with black liner and a light dusting of gold shadow to really enhance this look. Keep your blush light and your lips neutral.

Washable hair chalk is super fun, cute and washes out. Streak your hair with a few swipes for a funky punk rock look.

Nail polish is a fool proof way to bring this hue into your wardrobe’s palette.


Since this is a very bold shade, take it further and wear a statement necklace in this color. This looks especially striking over a v-neck or scoop neck top in mint. Or try geometric shaped stud earrings with a dark turtleneck sweater. A stack of bangles in different shades of pink are also a fun choice.


Light chiffon scarves and wraps are perfect in warmer weather, worn over tanktops. Knitted tube scarves or pashmina shawls are wonderful in cold weather and add a bit of life to the dull weather of winter.


The best way to finish an outfit is with a purse. A magenta clutch against a sleek black dress is stunning and eye catching. Casual bags in the same hue can liven up jeans and a t-shirt.


Neon pink heels worn with jeans and a white t-shirt can really dress it up. On the flip side, sneakers in the same shade add a layer of fun and frivolity to the same outfit.

Durban July Posh

This year’s theme is Posh oh my Gosh and in contrast to previous themes that were more open to avant-garde and outrageous interpretation, this year’s theme requests that we show off our finery in an understated and exceptionally elegant way. Your Durban July dress must be sophisticated, glamorous and stylish and this year I am expecting the ensembles to be classical with a race day edge. It is possible to dress stylishly and still be edgy and this year I think it will be about cleverly interpreting the theme so that it is neither boring nor staid but still very sophisticated and proper. A misconception is that elaborate design defines good style or that it is in some way more interesting but I always revert to the old adage that less is actually more.

The tradition of wearing hats to horse racing events began at the Royal Ascot in Britain which still maintains a strict dress code. All guests in the Royal enclosure must wear hats! This tradition was then adopted at other horse racing events around the world. Cue… The Durban July. The theme requests us to wear our best and be very, very posh. “Posh” will naturally mean different things to different people but it isn’t about being overtly sexy or over the top, this Durban July the dress whether for men or women is about tailoring and workmanship, fine fabrics and a perfect fit. The theme, “Posh oh my Gosh” calls for hats, fascinators, gloves and all things that remind us of an era gone by. A beautiful hat or fascinator will add pizzazz to your Durban July outfit; you will certainly stand out and look very Posh.

This Durban July will be all about well-coordinated outfits, perfect grooming and the headdress!

Start planning now for this special event, start looking for that perfect Durban July dress and assemble your impeccable race day outfit without the stress of last minute shopping. I cannot wait to see how everyone turns out in Posh attire this year. As always, the Durban July is synonymous with frivolity and we must remember that Durban July fashion requires us to have fun, in the wearing and in the selecting. At the Amanda Ferri showroom we want you to have fun and we want you to look beautifully stylish, so with our expert advice we will help you select the perfect dress.

Event related fashion challenges often bring over-the-top pieces from designers as one would expect for an event that is synonymous with race day fashion. “A strong misconception is that elaborate design is more interesting – sometimes less is more,” said Derrick Mhlongo, one of the judges.

Spiritual Fashion

  • The Root Chakra: Located at the base of the spine, the root chakra represents the element earth, and is related to our survival instincts, and to our sense of grounding and connection to our bodies on a physical level. When open this Chakra brings us health, prosperity and security.
  • The Sacral Chakra: located in the abdomen, lower back, and sexual organs, is related to the element water, and to emotions and sexuality. When open it helps us with connection, and ability to accept others and new experiences; desire, fluidity and accept change.
  • The Solar Plexus Chakra: is related to our ability to be confident and in-control of our lives. It is connected to personal power and the ego. When healthy, this Chakra brings us energy, effectiveness, spontaneity, and non-dominating power.
  • The Heart Chakra: as the name suggests is located just above the physical heart, and is connected to our ability to love. It represents balance of opposites (male/female, yin/yang). An open Heart Chakra allows us to love deeply, feel compassion, have a deep sense of peace and centeredness.
  • The Throat Chakra: located in the throat represents communication; speaking our truth, being heard, self-expression and creativity. An open throat chakra will make us feel heard and understood.
  • The Brow Chakra: or the third eye chakra as it’s sometimes called, located between the eyes, allows us to see the bigger picture, seeing on an intuative level, wisdom, imagination.
  • The Crown Chakra: located at the top of the head, this is our connection to “God energy”, the spiritual plane. It represents inner and outer beauty, pure bliss.When open, this Chakra brings us knowledge, wisdom, understanding, spiritual connection, and bliss.